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Advance Care Planning
In his 2014 book, Being Mortal: Medicine and What Matters in the End, Atul Gawande calls the discussions about end-of-life decisions and advance directives “the difficult conversations.” And they are difficult, requiring skill and adequate time to be done well. As of January 2016, Medicare recognizes the value of these conversations and will pay for advance care planning (ACP).
As difficult as these conversations are for us as trained professionals, think of your patients. I believe we have a real opportunity to help our patients and their families improve the chances of making their wishes known and ensuring those wishes are followed.
ACP involves multiple steps designed to help individuals, including learning about the health care options that are available for end-of life care, determining which types of care best fit their personal wishes, and sharing their wishes with their family, friends, and physicians.
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Have a product or service you want to market to geriatricians, other physicians and the geriatric care team of professionals who treat aging patients? Are you a recruiter looking to fill the many geriatric professional openings within a facility, physician practice or academic institution? Then utilize the reach of Today's Geriatric Medicine to accomplish your marketing goals and fill any open positions.
Coming up in our May/June issue is our Education Guide. Contact sales for more information.
A resource for professionals looking for new opportunities, as well as those physicians just curious to see what's out there, our Physician Recruitment Center gives physician recruiters a powerful tool to fill partnership opportunities, academic appointments, and hospital staff positions. To support your product marketing or recruiting needs, e-mail our experienced account executives today at sales@gvpub.com for more information or call 800-278-4400! |
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Paint Shield
Sherwin-Williams has debuted Paint Shield, a microbicidal paint that continuously kills difficult-to-treat, infection-causing bacteria after exposure on painted surfaces. Paint Shield can kill staph, MRSA, E coli, VRE, and other microbes within two hours of exposure. It is the first Environmental Protection Agency-registered microbicidal paint. The patented technology in Paint Shield represents research and collaboration with scientists and expert microbiologists. It can be applied on hard, nonporous interior surfaces such as ceilings, walls, doors, and trim and is suitable for health care facilities, long term care communities, and residential housing. Learn more »
Quell
Quell is a new wearable intensive nerve stimulation, or WINS, device that is clinically proven to help manage chronic pain. Quell is FDA cleared for use both during the day while active and at night while sleeping. Worn just below the knee and activated by simply clicking a button, Quell taps into the body’s natural pain control system to block pain signals and provides widespread pain relief. Learn more » |
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